Ellen Callen
CEO
Ellen has over 20 years experience driving
marketing and sales efforts in startup organizations.
She teaches business courses at the University of
California, Irvine Extension and serves on the Vista
del Mar Elementary School PTA board of directors.
Ellen holds a Bachelor of Science in Business
Management and is currently working on her a Masters
in Finance at Pepperdine University.
“To help create the
sparkle in a child’s eyes is intoxicating. My
vision
is to support parent’s goals of developing good
character and reinforcing strong educational values
while enhancing all that it means to be a girl.”
-- Ellen Callen
Tim Callen
Vice President of On-line Marketing
Tim has over 15 years experience building online
business strategies. He has had direct experience with multiple
aspects of Internet technology and marketing, including Web site definition,
development, design, deployment, and ongoing marketing efforts. He has
served in a consultant capacity for a number of companies in various industries
in support of their Web marketing strategies.
“Providing a safe online
environment for girls and their parents to have fun,
while utilizing leading-edge social media technology
as an educational tool is an important element of our
business goals.”
-- Tim Callen
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